Design the Offer
Clarify the target customer, value proposition, pricing and reason to buy.
Digital Acquisition & Ad Operations
Build the system behind your sales growth.
We help businesses connect their offer, paid advertising, lead follow-up and sales process into one measurable customer acquisition system.
The acquisition path we build
- Offer
- Paid Ads
- Qualified Leads
- Show-ups
- Sales
The Real Problem
More leads won't fix a broken acquisition process.
Businesses lose opportunities long before the sales conversation. An unclear offer, poorly structured advertising, missing tracking and slow follow-up quietly drain budget and momentum.
AdSchool addresses the complete process — not advertising alone. We look at how the offer is positioned, how campaigns are built, how leads are captured and followed up, and how sales outcomes are measured.
- The offer is unclear, so the market has no strong reason to buy.
- Advertising is poorly structured and optimised against the wrong signals.
- Conversion tracking is missing, so performance cannot be trusted.
- Leads are not followed up quickly or consistently.
- Appointments are missed and show-up rates go unmanaged.
- Sales outcomes are never measured back to the campaign that produced them.
Flagship Offer
The AdSchool Revenue Engine Installation.
A tailored implementation designed to help businesses establish a structured customer acquisition system over approximately 90 days.
We work alongside your team to design the offer, build the campaigns, install the tracking, define the follow-up workflows and connect the sales process — so every part of the journey is visible and measurable.
Advertising spend and third-party software costs are separate unless explicitly agreed. No fixed number of leads, sales or revenue is promised.
- Offer design and customer acquisition strategy.
- Paid advertising strategy and campaign setup.
- Landing page and lead capture architecture.
- Conversion tracking and reporting.
- CRM, lead follow-up and appointment workflows.
- AdOps processes, quality assurance and team responsibilities.
- Sales conversion framework.
- Team training and a 90-day improvement roadmap.
The Framework
The Four-Stage Revenue Engine
Four connected stages that take a business from an unclear offer to a measurable path from enquiry to customer.
Acquire
Build and optimise suitable paid advertising campaigns with proper measurement.
Get Them to Show Up
Establish lead qualification, response processes, appointment booking, reminders and follow-up.
Convert
Connect sales processes, pipeline tracking and reporting to measure the journey from enquiry to customer.
What We Build
Capabilities across the full acquisition system
Each engagement is assembled from the components your business actually needs — strategy, campaigns, operations, tracking and sales process.
Digital Acquisition Strategy
Define the target customer, channel mix and commercial objectives behind your acquisition plan.
Paid Advertising & Campaign Setup
Structure, launch and optimise campaigns built around clear objectives and measurable signals.
Advertising Operations & SOPs
Documented processes, quality assurance and clear team responsibilities for day-to-day AdOps.
Tracking, Analytics & Dashboards
Conversion tracking and reporting that show what is actually producing enquiries and sales.
Landing Pages & Conversion Journeys
Lead capture architecture and page journeys designed to move visitors toward a clear next step.
CRM & Lead Management Workflows
Structured pipelines, lead statuses and ownership so no enquiry is left unattended.
Sales Follow-Up & Appointment Systems
Response processes, booking flows, reminders and follow-up sequences that protect show-up rates.
Team Training & Ongoing Optimisation
Enable your team to run the system, review performance and improve it over time.
Who We Help
Built for businesses that need structure, not noise
We work with organisations at different stages of digital maturity — from teams starting out to established businesses refining an existing operation.
Established Businesses
Organisations building their digital acquisition capability and looking for a repeatable system rather than isolated campaigns.
SMEs
Small and medium businesses seeking a more structured lead-generation system with clear ownership and measurement.
Apps
Product teams needing a user acquisition strategy and app measurement that connects spend to activation and retention signals.
Fintechs, Gaming/Betting, Real Estate, NGOs, Media, FMCGs, Institutions
Teams connecting campaigns to measurable commercial outcomes across enquiry, appointment and sale.
The exact system is tailored to each business model. We assess your offer, market and internal capacity before recommending an approach.
How It Works
A clear four-step engagement
From first assessment to ongoing improvement, every stage has a defined output.
Diagnose
Assess the offer, acquisition channels, tracking, lead management and sales process.
Design
Create the strategy, funnel architecture, operating model and KPIs.
Install
Configure the agreed campaigns, tracking, workflows and reporting.
Improve
Review performance, identify bottlenecks and establish ongoing optimisation.
Experience
Built around real business challenges.
Experience Across Industries. One Goal: Measurable Growth.From banking and SACCOs to fintech, FMCG, alcohol and beverages, betting and gaming, education, beauty, events, e-commerce and mobile apps, AdSchool’s experience spans businesses with different offers, customers and levels of digital maturity.We’ve seen a common challenge: running ads is only one part of growing a business. Organisations also need the right strategy, lead capture, follow-up processes, conversion tracking and team structure to turn advertising into measurable business outcomes.That is the thinking behind AdSchool: helping businesses build the digital acquisition systems, operational processes and team capabilities they need to attract the right customers, convert more opportunities and create a foundation for sustainable sales growth.
Free Resource
Find the gaps in your customer acquisition system.
The Revenue Engine Readiness Checklist helps businesses assess their offer, advertising readiness, tracking, lead follow-up and sales visibility.
Work through it with your team to identify where opportunities are being lost before you commit further budget.
- Offer clarity and reason to buy
- Advertising readiness and campaign structure
- Tracking and measurement foundations
- Lead follow-up and appointment handling
- Sales visibility from enquiry to customer
Get the Free Checklist
Ongoing Support
Installation is the start. Improvement is ongoing.
Once the system is in place, AdSchool can support your team with continued management, review and optimisation. Scope is agreed per engagement — not every service is included in every package.
- Ongoing campaign management
- Advertising operations support
- Creative testing and iteration
- Tracking health checks
- Lead-quality reviews
- Sales pipeline reporting
- Team coaching and enablement
FAQs
Is AdSchool just an advertising agency?
No. AdSchool connects the offer, advertising, tracking, lead follow-up and sales process into a structured acquisition system.
Do we need an existing digital team?
No. We can help businesses starting from scratch or improve an existing team's operating model.
Do you guarantee a specific number of leads or sales?
No fixed results are promised. Outcomes depend on the offer, market, budget, implementation and sales execution.
Is advertising spend included?
Advertising budgets and third-party software costs are separate unless explicitly agreed.
Can you work with our existing team or agency?
Yes. We can define responsibilities and workflows around existing internal staff and external partners.
Next Step
Ready to build a more structured path from ad spend to sales?
Let's identify the gaps in your current acquisition process and determine whether the AdSchool Revenue Engine Installation is right for your business.
Book a Revenue Engine ConsultationContact
Let's talk about your acquisition system.
Share a little about your business and current acquisition setup. We'll come back to you to arrange a Revenue Engine consultation.
Phone: +254 722 117041
Email: hello@adschool.co.ke
Location: Nairobi, Kenya